What makes a good B2B sales lead
A high-quality sales lead includes:
- Decision-maker contact - name, title, verified email, phone, LinkedIn.
- Company match - size, category, geography, and revenue match your ICP.
- Timing signals - hiring, funding, tech stack changes that indicate buying intent.
- Data freshness - contact info that's current, not 6-12 months stale.
Where to source B2B sales leads
For SaaS-focused selling
- port587 - SaaS companies only. Every record is a verified B2B SaaS company. $0.10/lead, no subscription. Try free.
For broad B2B selling
- Apollo - 275M+ contacts across all industries. $49+/mo. All-in-one platform.
- ZoomInfo - enterprise B2B data with intent signals. $15K+/year.
- Lusha - lightweight B2B data with LinkedIn integration. $49+/mo.
Free methods
- LinkedIn - search by title, company, industry. Manual but free.
- G2 and Capterra - identify companies using specific tools.
- Product Hunt - discover new SaaS companies daily.
How to use B2B sales leads effectively
- Start with ICP clarity - define exactly who you're selling to before sourcing leads.
- Quality over quantity - 500 on-segment leads outperform 5,000 generic ones.
- Verify before sending - check email validation status to protect deliverability.
- Personalise per segment - tailor messaging to company size, category, and stage.
- Track and iterate - measure reply rate per segment and double down on what works.
The difference between good and bad B2B sales leads is whether the companies on your list actually match your ICP. For SaaS sellers, a SaaS-only lead source eliminates the 80-90% of generic records that were never going to convert.
Get started
Create a free port587 account and export your first batch of SaaS-specific sales leads.
Read more: Where to buy SaaS leads · How to find B2B SaaS leads